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Mshop has been selling sex toys since before most of today's top brands even existed, and the range has grown into something genuinely hard to beat anywhere in Europe. Vibrators, dildos, cock rings, masturbators, BDSM gear, lingerie, lubricants, over 40 years of buying experience means we stock what actually sells, not just what looks good in a catalogue. Orders ship in 1-2 days, fully discreet, in a plain anonymous box. Free shipping kicks in at 69 euros, and if something isn't right you've got 30 days to return it. Our customer service team has real sexology training, which makes a difference when you have an actual question. Over 10,000 Trustpilot reviews at 4.7 out of 5, that's not a number you fake.

Vibrator

Clothing

Pocket Pussy

Dildo

Buttplug

Lubricant

Penis Ring

Guybrator

Sei Mio

All Sei Mio Sensually Secured Velvet Handcuffs - Handcuffs

All Sei Mio Sensually Secured Velvet Handcuffs - Handcuffs

4

Sei Mio

Sei Mio Sensually Secured Velvet Handcuffs

20.5 €

All Sei Mio Slap and Tickle Dual-Ended Crop and Tickler - Feather Tickler

All Sei Mio Slap and Tickle Dual-Ended Crop and Tickler - Feather Tickler

2

Sei Mio

Sei Mio Slap and Tickle Dual-Ended Crop and Tickler

19 €

All Sei Mio Rein In Desire Faux Leather Riding Crop - Whip

All Sei Mio Rein In Desire Faux Leather Riding Crop - Whip

1

Sei Mio

Sei Mio Rein In Desire Faux Leather Riding Crop

24 €

All Sei Mio Secure and Begging For Amore Robust Metal Handcuffs - Handcuffs

All Sei Mio Secure and Begging For Amore Robust Metal Handcuffs - Handcuffs

1

Sei Mio

Sei Mio Secure and Begging For Amore Robust Metal Handcuffs

19 €

All SEI MIO - Total Eclipse - Deluxe Blackout Mask - Complete darkness, zero eye pressure — shaped for comfort

All SEI MIO - Total Eclipse - Deluxe Blackout Mask - Complete darkness, zero eye pressure — shaped for comfort

Sei Mio

SEI MIO - Total Eclipse - Deluxe Blackout Mask

27 €

All Sei Mio Eyes Wide Shut Soft Velvet Blindfold - Soft velvet blocks all light — heightened sensation begins in darkness

All Sei Mio Eyes Wide Shut Soft Velvet Blindfold - Soft velvet blocks all light — heightened sensation begins in darkness

Sei Mio

Sei Mio Eyes Wide Shut Soft Velvet Blindfold

12.5 €

All Sei Mio Under Mattress Bed Restraint System - Spreader

All Sei Mio Under Mattress Bed Restraint System - Spreader

Sei Mio

Sei Mio Under Mattress Bed Restraint System

61 €

All Sei Mio Handi-Cuffs Super Strong Silicone Restraint Cuffs - Soft silicone pads for playful restraint—no keys or hassle. Discreet, comfortable, and always easy to put on and take off.

All Sei Mio Handi-Cuffs Super Strong Silicone Restraint Cuffs - Soft silicone pads for playful restraint—no keys or hassle. Discreet, comfortable, and always easy to put on and take off.

1

Sei Mio

Sei Mio Handi-Cuffs Super Strong Silicone Restraint Cuffs

M

L

12.5 €

All Sei Mio Knot In Control 10m Silky Bondage Rope - Bondage Rope

All Sei Mio Knot In Control 10m Silky Bondage Rope - Bondage Rope

Sei Mio

Sei Mio Knot In Control 10m Silky Bondage Rope

19 €

10 m

All Sei Mio Take The Lead Padded Neck Collar and Leash - Padded comfort meets elegant control — adjustable collar with leash

All Sei Mio Take The Lead Padded Neck Collar and Leash - Padded comfort meets elegant control — adjustable collar with leash

Sei Mio

Sei Mio Take The Lead Padded Neck Collar and Leash

24 €

All Sei Mio Pleasure Bound 20m Bondage Tape - Bondage Tape

All Sei Mio Pleasure Bound 20m Bondage Tape - Bondage Tape

2

Sei Mio

Sei Mio Pleasure Bound 20m Bondage Tape

9 €

All Sei Mio Hogtied and Satisfied Hog Tie and Cuff Set - Handcuffs

All Sei Mio Hogtied and Satisfied Hog Tie and Cuff Set - Handcuffs

Sei Mio

Sei Mio Hogtied and Satisfied Hog Tie and Cuff Set

43 €

All SEI MIO - Doggedly Divine - Deluxe Doggie Style Positioning Strap - Soft padding and grab‑and‑go handles keep hips steady, so everything lines up just right. Adjusts 71–99 cm, wipes clean fast, and packs discreetly for comfy, longer play.

All SEI MIO - Doggedly Divine - Deluxe Doggie Style Positioning Strap - Soft padding and grab‑and‑go handles keep hips steady, so everything lines up just right. Adjusts 71–99 cm, wipes clean fast, and packs discreetly for comfy, longer play.

Sei Mio

SEI MIO - Doggedly Divine - Deluxe Doggie Style Positioning Strap

33 €

All Sei Mio Primed for Punishment Faux Leather Flogger - Spanker

All Sei Mio Primed for Punishment Faux Leather Flogger - Spanker

Sei Mio

Sei Mio Primed for Punishment Faux Leather Flogger

19 €

All SEI MIO - Areola Grande - Teasing Nipple Suckers - Made for fuller areolae, with adjustable suction so you can dial in your perfect pull. Body-safe silicone, compact and easy to clean for effortless, on-the-go play.

All SEI MIO - Areola Grande - Teasing Nipple Suckers - Made for fuller areolae, with adjustable suction so you can dial in your perfect pull. Body-safe silicone, compact and easy to clean for effortless, on-the-go play.

Sei Mio

SEI MIO - Areola Grande - Teasing Nipple Suckers

13.5 €

All Sei Mio Strictly Come Quietly Soft Strap Silicone Ball Gag - Velvet-soft strap and body-safe silicone for calm, safe restraint

All Sei Mio Strictly Come Quietly Soft Strap Silicone Ball Gag - Velvet-soft strap and body-safe silicone for calm, safe restraint

Sei Mio

Sei Mio Strictly Come Quietly Soft Strap Silicone Ball Gag

24 €

All Sei Mio Nights In Tied Satin 2-Piece Silk Sash Restraints - BDSM

All Sei Mio Nights In Tied Satin 2-Piece Silk Sash Restraints - BDSM

Sei Mio

Sei Mio Nights In Tied Satin 2-Piece Silk Sash Restraints

19 €

All Sei Mio Tickled Kink Soft Mini Feather Tickler - Feather Tickler

All Sei Mio Tickled Kink Soft Mini Feather Tickler - Feather Tickler

Sei Mio

Sei Mio Tickled Kink Soft Mini Feather Tickler

12.5 €

All SEI MIO - Strict Tease - Ribbon Ties, Blindfold and Tickler Kit - Silky, wide ribbons adjust for secure, comfy restraint—no pinch, all tease. Soft blindfold and feather tickler add easy, mix-and-match sensations.

All SEI MIO - Strict Tease - Ribbon Ties, Blindfold and Tickler Kit - Silky, wide ribbons adjust for secure, comfy restraint—no pinch, all tease. Soft blindfold and feather tickler add easy, mix-and-match sensations.

Sei Mio

SEI MIO - Strict Tease - Ribbon Ties, Blindfold and Tickler Kit

27 €

All SEI MIO - Silent Authority - Progressive Interchangeable Ball Gag Set - Three interchangeable silicone balls, padded strap, velcro release

All SEI MIO - Silent Authority - Progressive Interchangeable Ball Gag Set - Three interchangeable silicone balls, padded strap, velcro release

Sei Mio

SEI MIO - Silent Authority - Progressive Interchangeable Ball Gag Set

36 €

SALE Ends tomorrow

Prev. Price:

40.5 €

(-11%)

All SEI MIO - Spread Far and Wide - Robust Adjustable Spreader Bar - Padded, nickel‑free cuffs with Velcro closures keep things comfy, secure, and easy to adjust. A 44 cm spread with D‑rings gives you steady separation and plenty of mix‑and‑match options.

All SEI MIO - Spread Far and Wide - Robust Adjustable Spreader Bar - Padded, nickel‑free cuffs with Velcro closures keep things comfy, secure, and easy to adjust. A 44 cm spread with D‑rings gives you steady separation and plenty of mix‑and‑match options.

Sei Mio

SEI MIO - Spread Far and Wide - Robust Adjustable Spreader Bar

53 €

All SEI MIO - Pretty Thighed Up - Thigh, Wrist and Ankle Restraint - Silky padded, fully adjustable cuffs and reinforced webbing keep you snug, secure, and comfy for longer. Fast Velcro quick-release and nickel-free hardware add peace of mind in a snap.

All SEI MIO - Pretty Thighed Up - Thigh, Wrist and Ankle Restraint - Silky padded, fully adjustable cuffs and reinforced webbing keep you snug, secure, and comfy for longer. Fast Velcro quick-release and nickel-free hardware add peace of mind in a snap.

Sei Mio

SEI MIO - Pretty Thighed Up - Thigh, Wrist and Ankle Restraint

53 €

All Sei Mio Tire Paddle - Black - Spanking Paddle

All Sei Mio Tire Paddle - Black - Spanking Paddle

Sei Mio

Sei Mio Tire Paddle - Black

24 €

All Sei Mio Doorway Control Play Adjustable Over Door Cuff Restraints - Handcuffs

All Sei Mio Doorway Control Play Adjustable Over Door Cuff Restraints - Handcuffs

Sei Mio

Sei Mio Doorway Control Play Adjustable Over Door Cuff Restraints

30.5 €

All SEI MIO - Feel the Pinch - Adjustable Nipple Clamp Chain - Dial in the perfect pinch with a smooth screw adjuster and comfy silicone tips. Nickel-free stainless and a short chain invite playful tugs with total control.

All SEI MIO - Feel the Pinch - Adjustable Nipple Clamp Chain - Dial in the perfect pinch with a smooth screw adjuster and comfy silicone tips. Nickel-free stainless and a short chain invite playful tugs with total control.

Sei Mio

SEI MIO - Feel the Pinch - Adjustable Nipple Clamp Chain

17 €

All Sei Mio Tyre Paddle Hairbrush - Experience both soft caresses and intense sensations with stylish, vegan quality. Waterproof and discreet – adapt the pleasure to the moment.

All Sei Mio Tyre Paddle Hairbrush - Experience both soft caresses and intense sensations with stylish, vegan quality. Waterproof and discreet – adapt the pleasure to the moment.

Sei Mio

Sei Mio Tyre Paddle Hairbrush

24 €

All Sei Mio Cross Purposes Over-Wrap Cross Cuff Restraints - Handcuffs

All Sei Mio Cross Purposes Over-Wrap Cross Cuff Restraints - Handcuffs

Sei Mio

Sei Mio Cross Purposes Over-Wrap Cross Cuff Restraints

24 €

All Sei Mio Round Paddle - Spanking Paddle

All Sei Mio Round Paddle - Spanking Paddle

Sei Mio

Sei Mio Round Paddle

24 €

All SEI MIO - Sensory Surrender - Blindfold, Gag and Earplug Kit - Sink into comfort-first sensory play with a soft blindfold, body-safe gag, and 3 earplug sizes. Adjustable fit and easy-clean materials keep things cozy, secure, and discreet.

All SEI MIO - Sensory Surrender - Blindfold, Gag and Earplug Kit - Sink into comfort-first sensory play with a soft blindfold, body-safe gag, and 3 earplug sizes. Adjustable fit and easy-clean materials keep things cozy, secure, and discreet.

Sei Mio

SEI MIO - Sensory Surrender - Blindfold, Gag and Earplug Kit

40.5 €

All Sei Mio Spread The Love Ankle Spreader Bar with Wrist Cuffs - Spreader

All Sei Mio Spread The Love Ankle Spreader Bar with Wrist Cuffs - Spreader

Sei Mio

Sei Mio Spread The Love Ankle Spreader Bar with Wrist Cuffs

44.5 €

All Sei Mio Comfortably In Control Deluxe Sex Position Restraint System - Explore new positions with comfort, support and full control

All Sei Mio Comfortably In Control Deluxe Sex Position Restraint System - Explore new positions with comfort, support and full control

Sei Mio

Sei Mio Comfortably In Control Deluxe Sex Position Restraint System

48.5 €

All Sei Mio Twin Tweaks Velvet Collar with Nipple Clamps - Nipple Clamp

All Sei Mio Twin Tweaks Velvet Collar with Nipple Clamps - Nipple Clamp

Sei Mio

Sei Mio Twin Tweaks Velvet Collar with Nipple Clamps

24 €

All SEI MIO - Hoodwinked and Kinked - Deprivation Hood with Blackout Panel - Total blackout means every touch lands harder—hello, delicious suspense and deeper connection. Breathable fabric and adjustable straps keep it comfy, secure, and scene-ready.

All SEI MIO - Hoodwinked and Kinked - Deprivation Hood with Blackout Panel - Total blackout means every touch lands harder—hello, delicious suspense and deeper connection. Breathable fabric and adjustable straps keep it comfy, secure, and scene-ready.

Sei Mio

SEI MIO - Hoodwinked and Kinked - Deprivation Hood with Blackout Panel

27 €

All SEI MIO - Majestic Mount - Cuff-Ready Queening and Positioning Stool - Lifted, comfy support that keeps positions steady and sessions feeling effortless. Built-in cuffs-ready anchor points add playful control—no DIY required.

All SEI MIO - Majestic Mount - Cuff-Ready Queening and Positioning Stool - Lifted, comfy support that keeps positions steady and sessions feeling effortless. Built-in cuffs-ready anchor points add playful control—no DIY required.

Sei Mio

SEI MIO - Majestic Mount - Cuff-Ready Queening and Positioning Stool

105 €

All SEI MIO - Pillow Talk - Positional Pillow Support with Restraint Options - Turn two pillows into a plush, angled support that keeps you comfortably in place. Built‑in, nickel‑free D‑rings add discreet restraint options—no bed hardware required.

All SEI MIO - Pillow Talk - Positional Pillow Support with Restraint Options - Turn two pillows into a plush, angled support that keeps you comfortably in place. Built‑in, nickel‑free D‑rings add discreet restraint options—no bed hardware required.

Sei Mio

SEI MIO - Pillow Talk - Positional Pillow Support with Restraint Options

40.5 €

All Sei Mio Legs Locked Padded Ankle Restraints - Handcuffs

All Sei Mio Legs Locked Padded Ankle Restraints - Handcuffs

Sei Mio

Sei Mio Legs Locked Padded Ankle Restraints

23.5 €

All Sei Mio Triple Tease Adjustable Nipple & Clit Clamp Set - Nipple Clamp

All Sei Mio Triple Tease Adjustable Nipple & Clit Clamp Set - Nipple Clamp

Sei Mio

Sei Mio Triple Tease Adjustable Nipple & Clit Clamp Set

24 €

All Sei Mio Neck Firmly In Check Adjustable Neck And Wrist Restraint Kit - Adjustable neck and wrist restraint kit with padded comfort

All Sei Mio Neck Firmly In Check Adjustable Neck And Wrist Restraint Kit - Adjustable neck and wrist restraint kit with padded comfort

Sei Mio

Sei Mio Neck Firmly In Check Adjustable Neck And Wrist Restraint Kit

43 €

All Sei Mio Behind Closed Doors Adjustable Door Hanging Sex Swing - Sex swing

All Sei Mio Behind Closed Doors Adjustable Door Hanging Sex Swing - Sex swing

Sei Mio

Sei Mio Behind Closed Doors Adjustable Door Hanging Sex Swing

78 €

All SEI MIO - Seated and Mistreated - Unique Under Chair Restraint System - Under-chair restraint system — secure, adjustable, quick-release

All SEI MIO - Seated and Mistreated - Unique Under Chair Restraint System - Under-chair restraint system — secure, adjustable, quick-release

Sei Mio

SEI MIO - Seated and Mistreated - Unique Under Chair Restraint System

67 €

All SEI MIO - Trussed Issues - Adjustable Body Harness Restraint System - Plush velvet cuffs and quick-release Velcro make comfy, configurable wrist-to-thigh control in seconds. Multiple D-rings and nickel-free hardware frame the body beautifully while keeping pressure nicely spread out.

All SEI MIO - Trussed Issues - Adjustable Body Harness Restraint System - Plush velvet cuffs and quick-release Velcro make comfy, configurable wrist-to-thigh control in seconds. Multiple D-rings and nickel-free hardware frame the body beautifully while keeping pressure nicely spread out.

Sei Mio

SEI MIO - Trussed Issues - Adjustable Body Harness Restraint System

53 €

All Sei Mio Strapper's Delight Adjustable Strap-On Harness - Harness

All Sei Mio Strapper's Delight Adjustable Strap-On Harness - Harness

Sei Mio

Sei Mio Strapper's Delight Adjustable Strap-On Harness

24 €

All Sei Mio Perfectly Pegged Beginner Strap-On Harness and 5'' Dildo - Strapon dildo with harness

All Sei Mio Perfectly Pegged Beginner Strap-On Harness and 5'' Dildo - Strapon dildo with harness

Sei Mio

Sei Mio Perfectly Pegged Beginner Strap-On Harness and 5'' Dildo

54 €

12

All Sei Mio Cocked & Loaded Advanced Strap-On Harness with 6.5" Dildo - Strapon dildo with harness

All Sei Mio Cocked & Loaded Advanced Strap-On Harness with 6.5" Dildo - Strapon dildo with harness

Sei Mio

Sei Mio Cocked & Loaded Advanced Strap-On Harness with 6.5" Dildo

67 €

16,5

All Sei Mio Cuff Love Furry Metal Handcuffs - Handcuffs

All Sei Mio Cuff Love Furry Metal Handcuffs - Handcuffs

Comes Back Soon

Sei Mio

Sei Mio Cuff Love Furry Metal Handcuffs

19.5 €

SALE

Prev. Price:

20.5 €

(-5%)

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Mshop started out as Martinshop, and for decades it was simply the place Swedes went when they wanted quality adult products without the awkwardness of a high-street shop. The name changed; the philosophy didn't. Every product in the range gets selected because it actually works, not because the margin is good. That sounds obvious, but it's rarer than you'd think in this category.

The range covers pretty much every corner of adult pleasure. Vibrators from Satisfyer, We-Vibe, and Womanizer sit alongside Fleshlight sleeves, Lovense app-controlled toys, Lelo premium devices, and Mshop's own private-label collection. If you want glass or steel from Sex toys EU @ Mshop.eu, that's here too. The breadth is deliberate, different people want different things, and a shop that only stocks one style of product isn't really serving its customers.

Discreet delivery matters to most people who shop here, and every order goes out in an unmarked box. The sender details on the label won't give anything away. Free shipping kicks in above 69 euros, and delivery across the Nordic region is fast, typically one to two days.

The honest answer is: start with what you already know you like, then go one step further. If you've used a basic bullet vibrator and enjoyed it, a rechargeable clitoral stimulator from Satisfyer or Womanizer is a natural next move, the suction technology is genuinely different from vibration, and most people who try it don't go back.

For couples, app-controlled devices from Lovense are worth serious consideration. The long-distance functionality gets most of the press, but the real value for couples in the same room is that one partner controls the device from their phone, it changes the dynamic in ways that are hard to describe but easy to appreciate.

Men looking for masturbators should pay attention to sleeve texture and material. Fleshlight uses a proprietary material that mimics skin texture more convincingly than most competitors. Cheaper TPE sleeves are fine for occasional use, but they degrade faster and are harder to clean thoroughly. If you're buying a masturbator as a long-term purchase, spend a bit more on material quality, it's the one spec that actually matters.

BDSM beginners often overthink the entry point. A simple blindfold and a set of soft restraints is enough to explore the dynamic without committing to anything elaborate. The Fifty Shades of Grey range is genuinely well-designed for this, aesthetically neutral, good quality, and not intimidating.

Body-safe materials are non-negotiable. Silicone, glass, stainless steel, and ABS plastic are the ones to look for. Silicone is the most versatile, non-porous, easy to sterilize, compatible with water-based lubricant. Glass and steel feel completely different: firm, temperature-responsive, and heavier than most people expect the first time they hold one.

Avoid anything labelled "jelly" or "rubber" without a phthalate-free certification. These materials are porous, which means bacteria can survive cleaning. It's not a scare tactic, it's just chemistry. Every product Mshop stocks meets EU safety standards, so you don't need to cross-reference certifications yourself, but it's worth understanding why the material matters.

One thing that surprises a lot of buyers: silicone toys should only be used with water-based lubricant. Silicone-based lube degrades the surface of silicone toys over time, even premium ones. It's a small detail that extends the life of an expensive device considerably.

Satisfyer built its reputation on affordable clitoral stimulators and has since expanded into a full range of couples' toys and internal vibrators. The price-to-performance ratio is hard to beat at the entry level.

We-Vibe specialises in couples' devices, the wearable vibrators designed for use during intercourse are genuinely clever pieces of engineering, not just a marketing concept.

Womanizer holds the original patent on pressure-wave clitoral stimulation. The technology has been widely copied, but the original implementation is still considered the benchmark by most people who've tried several versions.

Lovense is the clear leader in app-controlled and long-distance toys. The app is stable, the Bluetooth range is good, and the product range has expanded significantly over the past few years.

Fleshlight remains the standard for male masturbators. The sleeve variety is extensive, different textures, different tightness levels, different form factors. If you're buying your first one, the original Fleshlight is a safe starting point before you explore the more specialised options.

Lelo sits at the premium end. The build quality is exceptional and the designs are genuinely beautiful, which matters to some buyers more than others. If you're buying a gift, Lelo packaging alone makes it feel considered.

Cleaning after every use isn't optional, it's the difference between a toy that lasts years and one that degrades in months. Warm water and mild soap handles most materials. For silicone, glass, and steel toys without electronic components, boiling or dishwasher cleaning (top rack, no detergent) fully sterilizes them.

Storage matters more than most people realise. Keep silicone toys separate from each other, silicone-on-silicone contact over time can cause surface degradation. A fabric pouch or the original box works fine.

Rechargeable toys should be charged before storage if you're putting them away for more than a few weeks. Lithium batteries stored at zero charge lose capacity faster. It's a minor thing, but it keeps expensive devices performing properly for longer.

For lubricants and care products, the mshop dk pharmacy section carries a full range of body-safe options including Pjur and RFSU, two brands with strong reputations for quality and skin compatibility.

Yes. Every order ships in a plain, unmarked box. The sender information on the label gives no indication of the contents or the nature of the shop. This applies to all orders regardless of size.

Mshop offers a 30-day return window in line with consumer protection law. Unused, unopened products can be returned. If you have questions about a specific return, the customer service team can advise, they're trained in sexology and handle these conversations without judgment.

Always use water-based lubricant with silicone toys. Silicone-based lubricants react with the toy's surface and cause gradual degradation, even on high-quality devices. Brands like Pjur and RFSU both make excellent water-based options that are body-safe and compatible with all toy materials.

Both use pressure-wave or suction-based clitoral stimulation rather than direct vibration. Womanizer holds the original patent and is generally considered the benchmark, the sensation is precise and the build quality is high. Satisfyer offers a broader range at lower price points and is a strong choice if you want to try the technology without a large upfront investment. Most people who enjoy one will enjoy the other; the differences come down to intensity levels, nozzle size, and budget.

Yes. Mshop ships across Europe. Delivery times and shipping costs vary by destination, but the same discreet packaging applies to all orders regardless of where they're going. Check the shipping information page for current rates and estimated delivery times to your country.