Magic Touch Sex Toys

The brand sits in a sweet spot that's harder to find than you'd think: products that feel considered without being overpriced, and that work consistently rather than impressively once and then never again. The range spans vibrators, couples' toys, and personal massagers, with a design language that leans minimal and functional over flashy.

Most pieces in the lineup use body-safe silicone on the parts that matter, which is the right call. Silicone holds warmth, cleans easily, and doesn't degrade the way cheaper materials do over time. If you've ever bought something that started smelling odd after a few months, that's almost always a material problem, and it's one the brand largely avoids.

Motor placement is where Magic Touch tends to get things right. A lot of budget vibrators put the motor in the handle, which means the tip barely vibrates. These products generally put the motor where it needs to be, which sounds obvious but isn't standard across the industry.

Start with what you actually want from it. Clitoral stimulation, internal use, couples play, and solo use all call for different shapes and intensities, and buying the wrong category is the most common mistake people make when shopping this brand.

For clitoral use, look at the smaller, more targeted pieces. Broad rumbly vibrations feel good for some people; pinpoint pressure works better for others. If you've used other toys before and know which you prefer, that preference transfers directly here.

For internal use, pay attention to the curve and the length. A toy that looks impressive in a photo can be awkward in practice if the angle doesn't match your anatomy. The brand's mid-range internal vibrators tend to have a modest curve that works for most people without being extreme.

Couples' toys from the range are worth considering if you want something that works during partnered sex rather than just solo. The fit matters a lot here, these products work best when both partners are roughly average in terms of anatomy. If that's not the case, a different style might serve you better.

Intensity settings: more isn't always better. A toy with 10 patterns and 5 speeds sounds appealing, but if the lowest setting is already too strong, none of that variety helps. The brand's lower-end models tend to start gentler, which is actually a point in their favour for people who find most vibrators too intense on the first setting.

Silicone toys clean up with warm water and a mild soap, or a dedicated toy cleaner if you prefer. Don't use silicone-based lubricant with silicone toys, it degrades the surface over time. Water-based lubricant is the right pairing, full stop.

Charging is USB on most current models, which is convenient. One thing worth knowing: lithium batteries in sex toys don't like being stored fully discharged. If you're putting something away for a few weeks, charge it to around 50-70% first. It extends battery life noticeably over the long run.

Storage matters more than people think. Keep silicone toys away from other silicone toys in storage, direct contact between two silicone surfaces over time can cause them to bond slightly or transfer texture. A small cloth pouch or the original box solves this completely.

Most products in this range are splash-proof at minimum, and several are fully waterproof. Check the specific product listing before taking anything into the bath or shower, splash-proof means it handles incidental moisture, not submersion.

We've been selling sex toys in the Nordic market for over 40 years, which means we've seen a lot of brands come and go. Magic Touch has stayed in our range because customers come back for more, which is the clearest signal we have that something is worth stocking.

Every order ships in anonymous, unmarked packaging, nothing on the outside indicates what's inside. Delivery is fast, typically arriving within a day or two. Free shipping applies on orders over 69 euros, and if something isn't right, our 30-day return policy covers you. Our customer service team has training in sexology, so if you have a question about which product suits your needs, you'll get a real answer rather than a generic one.

We're rated 4.7 out of 5 on Trustpilot across more than 10,000 reviews. That's not a number you maintain by accident.

Yes, it's a reasonable starting point. The products are straightforward to use, the intensity ranges tend to start on the gentler side, and the price point doesn't require a big commitment. If you're new to vibrators or personal massagers, the brand's simpler single-function models are a better entry point than the multi-feature ones.

The products in our range that use silicone on skin-contact surfaces are body-safe. Silicone is non-porous, phthalate-free, and doesn't harbour bacteria the way porous materials do. Always check the material listed on the specific product page if you have sensitivities.

Use water-based lubricant. Silicone-based lubricants can break down the surface of silicone toys over time, even if the effect isn't immediately visible. Water-based options from brands like Pjur or RFSU work well and are easy to clean up.

All orders from Mshop ship in plain, unmarked boxes with no indication of the contents on the outside. The sender name on the package doesn't reference the store's nature. Discretion is standard on every order, not an option you have to select.

Yes. Mshop has a 30-day return policy. For hygiene reasons, products must be unused and in original packaging to be eligible for return. If you have questions about a specific return, our customer service team can help.

Magic Touch

What Magic Touch actually makes

How to choose the right Magic Touch product

Care, charging, and making things last

Why buy from Mshop

Is Magic Touch a good brand for beginners?

Are Magic Touch products body-safe?

What lubricant should I use with Magic Touch toys?

How is the order packaged, will anyone know what I ordered?

Can I return a Magic Touch product if it's not right for me?